Focus Groups Discussions (F.G.D.)

Focus group discussion is one of the most widely used methods of qualitative research in which a group of people who are a sample of designed target market will be invited in groups of 8 to 10 to our office. Participants will express their beliefs and attitudes associated with a product, service,concept, advertisement or an idea. Interviewees would freely discuss their points of views along with the guidance of experienced moderator. This amount of information would not be obtainable in quantitative studies.
The main features and capabilities of JMR for holding these meetings are:
• FGD meeting room with capacity of 8 to 10 persons
• Equipped with a video projector
• Observation room equipped with two-way mirror
• Online audio and video recording
• Streaming sessions via internet simultaneously
• Simultaneous translation on online streaming